YCN awards - 27 September 2011

This year I had the pleasure of attending the YCN Student Awards dinner and prize ceremony which was held at Shoreditch Town Hall. Surrounded by company sponsored beer bottles and tiny beetroot canapes, I received my commendation.

YCN, The Young Creative Network, is a collaborative creative agency creating their own multi disciplinary work, whilst also representing freelance designers and artists. Based on Rivington Street in London they have a small exhibition space and library and are responsible for holding the annual YCN Student Awards at a vaguely glamourous location.

The competition is set using live briefs written by partnering brands, charities and other organisations and is designed to highlight emerging “creative talent”. Each commended entry is then featured in the YCN Student Annual, an illustrated book which is distributed to schools and Universities across the country and throughout the creative industry.

The commendation I received was for a brief set by Fairtrade. The brief was to create a short film which promoted the brand to people who, although interested in Faritrade issues, knew very little about the actual workings of the company. I decided to make it simple and focus on the story of one person and how their life has been affected by Fairtrade. Using a fictional character which I created from reading far too many “true life tales” on the Fairtrade website, I tried to explain how Fairtrade works to ensure their producers are paid fair prices, whilst also providing a premium which is invested by the communities and used to improve the lives of everyone involved.

Being able to receive feedback from Fairtrade and meet everyone who helped to judge the awards was a really amazing experience, eclipsed only by the awards certificate I received to mark the occasion, which was covered almost entirely in gold glitter.

Read more about it here